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The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
Y'all already know who it is.
There's a client on your roster right now eating up 20% of your week and paying maybe 5% of your revenue. You've been giving them the benefit of the doubt for months.
Stop.
Bad-fit clients don't just cost you time. They pull you into constant fire-drill mode, and that's the opposite of how the Balanced Success Framework works. You can't run a 4-hour firm when one client has a standing reservation on your nervous system.
My rule: if someone's triggered more than two emergencies this quarter, they're not a client anymore. They're a pattern.
Offboarding them isn't awkward. It's overdue.
This Week's Move
Write down the name. Then open a blank email and draft the offboarding message. You don't have to send it today — just write it. That step alone changes something.
Hit reply. Tell me who's on your list.
— Jackie